Quit Throwing Your Ag Business’s Money at "Help Wanted" Facebook Ads: It’s Time To Make a Lookalike PlanJune 28, 2022Frustrated with your ag business or cooperative’s social media help wanted ad performance? Here are two ways to re-energize your Facebook ad targeting.
Cyberattacks: Is Your Ag Business Fully Prepared?May 3, 2022Is your ag business fully prepared for a cyberattack? Assess your crisis communications readiness before an attack occurs. Watch our webinar for more info.
The Four R’s of Media Relations for Small-Shop Ag CommunicatorsMarch 14, 2022Empower your small-shop ag communications team with the time and resources they need for media relations with the four R’s of public relations.
Four Steps for Building Trust in Your Carbon Marketing ProgramFebruary 2, 2022There are carbon or climate change stories everywhere farmers look. Here are four steps to cut through the clutter with your carbon program messaging.
Data Management Is Hard Work: 6 Ways to Grow Your Cooperative’s Email ProgramJanuary 18, 2022Is your cooperative stuck in the world of print marketing? Here are six steps to grow your cooperative’s email database and engagement program.
The Great Rural MigrationDecember 9, 2021What’s driving the great Rural Migration? Paulsen’s latest study reveals three distinct segments and their motivations for moving to rural America.