Six Marketing Musts for 2021January 12, 2021Let's turn the page on 2020 and set our sights on 2021. But we need to consider a few lessons that will make our comeback even stronger in the year ahead.
Check That Marketing List Twice!December 17, 2020With 2020 coming to a close, it’s time to take a quick inventory of your marketing for the year ahead. Make sure your marketing is ready for 2021!
Media Amidst a PandemicSeptember 23, 2020There is no doubt COVID-19 has changed the business landscape and media is no different. The pandemic has affected how media is bought, placed and even ...
The Power of Belonging: How Electric Cooperatives Can Engage Their MembersSeptember 9, 2020Each of us has a powerful, innate need to be connected, to matter. What can member-centric organizations do to make sure members feel like they belong?
Understanding the Rural Lifestyle AudienceJune 23, 2020What makes rural lifestyle customers unique? Our survey of 720 rural Americans identifies five key customer segments and the best way to reach them.
COVID-19 Response: How Marketers Can Pivot and Adapt Their Brands Right NowApril 20, 2020Social distancing, working from home and quarantines are our new reality and will be for the foreseeable future. How brands pivot and adapt to the ...