It All Starts With A Seed
Strategy and Planning
Audience Engagement
Creative and Content
finding the right fit
Approach
Tasked with reaching an increasingly young, urban and diverse audience, we incorporated bold, colorful illustrations and animation as well as a down-to-earth, conversational tone into the It All Starts With A Seed campaign for South Dakota Corn.
finding the right fit
Approach
Tasked with reaching an increasingly young, urban and diverse audience, we incorporated bold, colorful illustrations and animation as well as a down-to-earth, conversational tone into the It All Starts With A Seed campaign for South Dakota Corn.
"We developed a memorable, award-winning campaign to help the South Dakota Corn Utilization Council connect with a consumer audience that was younger and more diverse than ever before."
Results
The It All Starts With A Seed campaign performed exceptionally well. It won three Silver honors at the 2022 American Advertising Awards hosted by American Advertising Federation – South Dakota. The following year, the campaign earned 7 First Place trophies at the National Agri-Marketing Association Region 3 Best of NAMA Awards as well as the coveted Best of Show honor for advertising.
Its reach extended far beyond industry accolades, though.
Outdoor advertising in key high-traffic areas reached commuters in primary media markets throughout the state. Web traffic to ThisIsFarming.org was strong throughout the campaign, with 10,497 site visits and a 54 percent increase in direct traffic over the previous year’s campaign.
Results
The It All Starts With A Seed campaign performed exceptionally well. It won three Silver honors at the 2022 American Advertising Awards hosted by American Advertising Federation – South Dakota. The following year, the campaign earned 7 First Place trophies at the National Agri-Marketing Association Region 3 Best of NAMA Awards as well as the coveted Best of Show honor for advertising.
Its reach extended far beyond industry accolades, though.
Outdoor advertising in key high-traffic areas reached commuters in primary media markets throughout the state. Web traffic to ThisIsFarming.org was strong throughout the campaign, with 10,497 site visits and a 54 percent increase in direct traffic over the previous year’s campaign.
our experience
