In this unique industry, the rules of marketing are completely different.
Electric cooperatives and utility companies require a different approach to marketing. Whether it’s promoting energy efficiency to consumers, communicating member value across a multi-state service territory or quickly responding to an unforeseen crisis, Paulsen knows what it takes to serve the unique needs of the energy sector.
The Power of Belonging: How Electric Cooperatives Can Engage Their Members
Each of us has a powerful, innate need to be connected, to matter. What can member-centric organizations do to make sure members feel like they belong?Read More