In this unique industry, the rules of marketing are completely different.
Electric cooperatives and utility companies require a different approach to marketing. Whether it’s promoting energy efficiency to consumers, communicating member value across a multi-state service territory or quickly responding to an unforeseen crisis, Paulsen knows what it takes to serve the unique needs of the energy sector.
Re-energizing communities and members for a rural electric cooperative.
Developing a convenient brand management platform for 24 cooperatives.
Elevating the electric cooperative’s role in livestock development.
Launching a crisis communications plan within 24 hours.
Conducting stakeholder research to help an electric cooperative create a roadmap for the future.