Powering Possibilities
Strategy and Planning
Audience Engagement
Creative and Content
Bright beginnings
Flipping the Switch on a New Brand Campaign
Our team built a concept around the theme of Powering Possibilities, using a graphic representation of power lines in the creative execution to drive this notion home. And while Powering Possibilities anchors the campaign, we swapped out Possibilities for other more tangible outcomes to show the many different ways East River Electric makes an impact throughout its service area.
"Rural electric cooperatives don't just power our way of life — they power possibilities, both today and tomorrow."
record of reliability
An Emotional Connection That's Electric
record of reliability
An Emotional Connection That's Electric
our experience
