Paulsen is proud to provide marketing solutions that move rural audiences.
We’re ready to help solve our clients’ most important marketing challenges. Team members are smart, talented and passionate about our work.
We understand rural America because we live here. This isn’t flyover country. It’s the heart, the soul and the backbone of our nation.
What’s it like to work with us? Just ask our clients. Or get in touch now.
Agri-marketing covers a lot of ground, and so does Paulsen.
We’ll help you reach this booming, 46-million-strong market segment.
In this unique industry, the rules of marketing are completely different.
Colleges and universities in rural areas face mounting challenges.
Together with agriculture, manufacturing is the lifeblood of rural America.
Strategy and Planning
- Brand development
- Market research
- Consumer insights
- Go-to-market strategy
- Leadership development
Creative and Content
- Customer journey strategy
- Brand strategy
- Multimedia asset development
- Written, audio and video storytelling
- Digital strategy
- Digital advertising
- Search engine marketing
- Analytics reporting
- Lead generation
- Social media strategy
- Media strategy
- Planning and placement
- Influencer marketing
- Social media
- Analytics reporting
- Website design and hosting
- App development
- CRM and CMS integration
- Email and database development
- Brand management platform
- Media relations
- Crisis communications
- Issues management
- Corporate communications
- Event marketing
- Analytics reporting
Brand Activation Plan
Why does your brand exist? What need in the marketplace do you fulfill? What do you do that your competitors can’t? Our Brand Activation Plan (BAP) is a research-based process designed to answer these questions and more. We will identify your most pressing marketing challenges, find your unexplored opportunities and provide a set of realistic recommendations to achieve your objectives. Now you have a forward-looking strategic plan for your brand.
Brand Traction Plan
Did you know that 67% of strategic plans fail because they are not aligned with the company’s vision? Paulsen’s Brand Traction Plan (BTP) is the follow-up to the Brand Activation Plan (BAP) to make sure your strategic plan is aligned with your executive team, board members, employees, customers and key stakeholders. The BTP addresses everything from management responsibilities, messaging, media training and key performance indicators to keep your Brand Activation Plan on track for the long haul across every channel.
Our Platform B brand asset manager gives you the ability to manage your brand across a wide network of multiple users, like sales teams and dealers. You can give your network access to approved brand materials, customize assets to meet specific needs and communicate upcoming events and important information. You get more flexibility to create a myriad of customized assets while maintaining complete control of your brand standards.
Paulsen presented options with sound logic and reasoning behind them throughout the entire process. Ultimately it allowed us to successfully launch the unified Timberlyne Group brand with direction for continued growth.
We highly value Paulsen’s insight, strategy and creative. They understand the issues that matter to us and communicate them effectively. We’re just extremely pleased with their work.
The Heritage Center was a unique and important project for us because it wasn’t just business—it was personal. We trusted Paulsen with telling the story of the American Dream through the eyes of Valley Queen’s founders and their families. From project design to account management to final execution, we couldn’t imagine a better partner to work with than Paulsen.
Our company had been in business over 40 years but still struggled with how to tell our story. Working with Paulsen on a Brand Activation Plan changed that by helping us clearly identify our niche in the marketplace, better understand the needs of our customers and establish a clear vision for our future. We have been implementing the Brand Activation Plan for two years now and are seeing real results.
The We are Kubota campaign as developed and produced by Paulsen, has exceeded our expectations many times over and will lead our brand communications efforts far into the future. It is a seminal work that resonates with people, and it truly bespeaks the Kubota brand.
I can’t begin to express my satisfaction with the Paulsen team. They helped us revitalize our treasured 83-year-old brand, capturing the true essence of who we are. Their team has become a seamless extension of our marketing team, providing creative solutions for all facets of our marketing strategy. Their understanding of and passion for agriculture shines through in everything they do. They are by far the most down-to-earth and genuine agency I’ve worked with. I feel fortunate to have them by my side in this marathon called marketing!
Paulsen saw opportunity in what I would call business development marketing. The proposal from Paulsen was more than just a brand standards and digital media marketing proposal. It was a proposal that provided a new avenue of marketing through leveraging the engineering and employee expertise at Scale-Tec, as well as new experiences in digital media that Scale-Tec was not exercising. Scale-Tec was also lacking in strong content marketing, which Paulsen took to a whole new level with video, editorials, podcasts, web app and web page marketing efforts.
It's great to work with a company as passionate about agriculture as we are, too!