Solving Challenges

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Paulsen is proud to provide marketing solutions that move rural audiences.

We’re ready to help solve our clients’ most important marketing challenges. Team members are smart, talented and passionate about our work.

We understand rural America because we live here. This isn’t flyover country. It’s the heart, the soul and the backbone of our nation.

What’s it like to work with us? Just ask our clients. Or get in touch now.

Industries

Services

  • Strategy and Planning

    • Brand development
    • Market research
    • Consumer insights
    • Go-to-market strategy
    • Leadership development

  • Creative and Content

    • Customer journey strategy
    • Brand strategy
    • Multimedia asset development
    • Written, audio and video storytelling

  • Digital Marketing

    • Digital strategy
    • Digital advertising
    • Search engine marketing
    • Analytics reporting
    • Lead generation
    • Social media strategy

  • Audience Engagement

    • Media strategy
    • Planning and placement
    • Influencer marketing
    • Social media
    • Analytics reporting

  • Interactive Development

    • Website design and hosting
    • App development
    • E-commerce
    • CRM and CMS integration
    • Email and database development
    • Brand management platform

  • Public Relations

    • Media relations
    • Crisis communications
    • Issues management
    • Corporate communications
    • Event marketing
    • Analytics reporting

Solutions

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Brand Activation Plan Phase 1

Why does your brand exist? What need in the marketplace do you fulfill? What do you do that your competitors can’t? Our Brand Activation Plan (BAP) is a research-based process designed to answer these questions and more. We will identify your most pressing marketing challenges, find your unexplored opportunities and provide a set of realistic recommendations to achieve your objectives. Now you have a forward-looking strategic plan for your brand.

Marketing List Social Media

Brand Activation Plan Phase 2

Phase 2 is designed to create the momentum needed to push your fresh brand positioning and communications plan in every necessary internal channel with consistency and frequency. While they are often overlooked in marketing and communication campaigns, there is no better advocate than your own team. This ensures the successful adoption of your new brand over the long haul. Read more about our thought-process on giving your Brand Activation Plan horsepower in this Forbes article.

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Brand Traction

Our Brand Traction digital asset manager gives you the ability to manage your brand across a wide network of multiple users, like sales teams and dealers. You can give your network access to approved brand materials, customize assets to meet specific needs and communicate upcoming events and important information. You get more flexibility to create a myriad of customized assets while maintaining complete control of your brand standards.

Learn More

Paulsen presented options with sound logic and reasoning behind them throughout the entire process. Ultimately it allowed us to successfully launch the unified Timberlyne Group brand with direction for continued growth.

Cody Wortmann
Executive Director of Marketing, Timberlyne Group

We highly value Paulsen’s insight, strategy and creative. They understand the issues that matter to us and communicate them effectively. We’re just extremely pleased with their work.

Teddi Mueller
Legislative & Industry Affairs Director, South Dakota Corn

The Heritage Center was a unique and important project for us because it wasn’t just business—it was personal. We trusted Paulsen with telling the story of the American Dream through the eyes of Valley Queen’s founders and their families. From project design to account management to final execution, we couldn’t imagine a better partner to work with than Paulsen.

Jason Mischel
VP of Sales and Milk Procurement, Valley Queen Cheese

Our company had been in business over 40 years but still struggled with how to tell our story. Working with Paulsen on a Brand Activation Plan changed that by helping us clearly identify our niche in the marketplace, better understand the needs of our customers and establish a clear vision for our future. We have been implementing the Brand Activation Plan for two years now and are seeing real results.

Sherry Lorton
CFO and Director of Education, White Commercial Corporation

The We are Kubota campaign as developed and produced by Paulsen, has exceeded our expectations many times over and will lead our brand communications efforts far into the future. It is a seminal work that resonates with people, and it truly bespeaks the Kubota brand.

Vince Iorio
Marketing Communications Manager, Kubota

I can’t begin to express my satisfaction with the Paulsen team. They helped us revitalize our treasured 83-year-old brand, capturing the true essence of who we are. Their team has become a seamless extension of our marketing team, providing creative solutions for all facets of our marketing strategy. Their understanding of and passion for agriculture shines through in everything they do. They are by far the most down-to-earth and genuine agency I’ve worked with. I feel fortunate to have them by my side in this marathon called marketing!

Pamela Dincher
Marketing Manager, Doebler's Pennsylvania Hybrids, Inc.

Paulsen saw opportunity in what I would call business development marketing. The proposal from Paulsen was more than just a brand standards and digital media marketing proposal. It was a proposal that provided a new avenue of marketing through leveraging the engineering and employee expertise at Scale-Tec, as well as new experiences in digital media that Scale-Tec was not exercising. Scale-Tec was also lacking in strong content marketing, which Paulsen took to a whole new level with video, editorials, podcasts, web app and web page marketing efforts.

Nick Von Muenster
Director of Operations, Scale-Tec

It's great to work with a company as passionate about agriculture as we are, too!

Brad Snyder
Agribusiness Marketing Director, Nationwide