Solving Challenges

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Paulsen is proud to provide marketing solutions that move rural audiences.

We’re ready to help solve our clients’ most important marketing challenges. Team members are smart, talented and passionate about our work.

We understand rural America because we live here. This isn’t flyover country. It’s the heart, the soul and the backbone of our nation.

What’s it like to work with us? Just ask our clients. Or get in touch now.

Services

  • Strategy and Planning

    • Brand development
    • Market research
    • Consumer insights
    • Go-to-market strategy
    • Leadership development
  • Creative and Content

    • Customer journey strategy
    • Brand strategy
    • Multimedia asset development
    • Written, audio and video storytelling
  • Digital Marketing

    • Digital strategy
    • Digital advertising
    • Search engine marketing
    • Analytics reporting
    • Lead generation
    • Social media strategy
  • Audience Engagement

    • Media strategy
    • Planning and placement
    • Influencer marketing
    • Social media
    • Analytics reporting
  • Interactive Development

    • Website design and hosting
    • App development
    • E-commerce
    • CRM and CMS integration
    • Email and database development
    • Brand management platform
  • Public Relations

    • Media relations
    • Crisis communications
    • Issues management
    • Corporate communications
    • Event marketing
    • Analytics reporting

Solutions

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Brand Activation Plan

Why does your brand exist? What need in the marketplace do you fulfill? What do you do that your competitors can’t? Our Brand Activation Plan (BAP) is a research-based process designed to answer these questions and more. We will identify your most pressing marketing challenges, find your unexplored opportunities and provide a set of realistic recommendations to achieve your objectives. Now you have a forward-looking strategic plan for your brand.

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Brand Traction Plan

Did you know that 67% of strategic plans fail because they are not aligned with the company’s vision? Paulsen’s Brand Traction Plan (BTP) is the follow-up to the Brand Activation Plan (BAP) to make sure your strategic plan is aligned with your executive team, board members, employees, customers and key stakeholders. The BTP addresses everything from management responsibilities, messaging, media training and key performance indicators to keep your Brand Activation Plan on track for the long haul across every channel.

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Platform B

Our Platform B brand asset manager gives you the ability to manage your brand across a wide network of multiple users, like sales teams and dealers. You can give your network access to approved brand materials, customize assets to meet specific needs and communicate upcoming events and important information. You get more flexibility to create a myriad of customized assets while maintaining complete control of your brand standards.