We’ll help you reach this booming,46-million-mark market segment.

Hobby farmers. Rural lifestylers. Sundowners. Whatever you call this growing market segment, don’t underestimate their incredible buying power. They choose brands that help them pursue their passion for living “out here”–everything from tractors and pole barns to fencing and feed. And we know exactly how and where to find them.


Elevating Brand Identity Following a Merger

Paulsen worked with two regional companies to develop a new, cohesive brand name and identity for a national audience: Timberlyne Group.

Case Study
Quality Structures

Selling a Product by Telling a Story

Learn how the Paulsen team worked with Quality Structures to bring its own story to life through a newly launched website, digital media and print ads.

Case Study

Increasing Engagement and Boosting Awareness on Social Media

Case Study

Understanding the Rural Lifestyle Audience

What makes rural lifestyle customers unique? Our survey of 720 rural Americans identifies five key customer segments and the best way to reach them.

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