Rural Lifestyle

Background Template 0000 Feet

We’ll help you reach this booming, 46-million-strong market segment.

Hobby farmers. Rural lifestylers. Sundowners. Whatever you call this growing market segment, don’t underestimate their incredible buying power. They choose brands that help them pursue their passion for living “out here”—everything from tractors and pole barns to fencing and feed. And we know exactly how and where to find them.

Background Template 0008 Horse

Paulsen Is

Turning an unknown tractor brand into a $3 billion market leader.

Successfully launching a new utility vehicle in a crowded competitive field.

Defining the customer journey for a post and beam barn home manufacturer.

Launching a complete line of rural lifestyle-focused livestock and poultry feed.

Increasing market share for a challenger brand of fencing products.

Timbrerlyne Header
  • Rural Lifestyle
  • Strategy and Planning
  • Case Study

Elevating Brand Identity Following a Merger

Timberlyne

Quality structures building Residential 2
  • Rural Lifestyle
  • Creative and Content
  • Case Study

Selling a Product by Telling a Story

Quality Structures

Bekart test 200526 171927
  • Rural Lifestyle
  • Audience Engagement
  • Case Study

Increasing Engagement and Boosting Awareness on Social Media

Bekaert

Agri BG1
  • Rural Lifestyle
  • Audience Engagement
  • Article

Understanding the Rural Lifestyle Audience

What makes rural lifestyle customers unique? Our survey of 720 rural Americans identifies five key customer segments and the best way to reach them. Continue Reading

Written By
Sara Steever and
Ogden Publications, Inc.

Articles