Elevating Brand Identity Following a Merger
Strategy and Planning
Audience Engagement
Listen First, Then Act
How to Build One Cohesive Brand
"How do you leverage the opportunity presented by a merger to build a national brand and reach a broader audience? It begins with defining your identity as a brand in a clear, concise way."
"“Paulsen presented options with sound logic and reasoning behind them throughout the entire process. Ultimately it allowed us to successfully launch the unified Timberlyne Group brand with direction for continued growth.”"
- Cody Wortmann, Executive Director of Marketing
Results
A New Beginning Our clients ultimately selected the name Timberlyne. It gave a nod to one of their primary raw materials while appealing to leadership notions and the wide range of products the company delivers.
This brand identity represented the culmination of one part of the companies’ shared journey and the beginning of an exciting, new part of their journey together as one.
We then formalized the launch of the Timberlyne brand by building a new website at https://www.timberlyne.com.
Developed using Craft CMS, the site incorporated the brand elements we had developed and migrated product page content from the merged companies’ respective websites. It also wove together a cohesive narrative to reinforce the Timberlyne brand, giving proper acknowledgment to its roots while painting a clear picture of its path moving forward.
The live website is a dazzling representation of the Timberlyne Group’s elegance and commitment to excellence and perfectly introduces customers to its new brand identity.
Check it Outour experience
