Strategy and Insights
Informed Thinking.
Actionable Results.
At Paulsen, our Strategy & Insights team helps you make sense of the complex, turning data into direction and challenges into opportunities. Whether you're looking to understand customer sentiment, shift perceptions, or explore new market potential, we bring a proven set of research tools to find the answers you need to move forward with confidence.
What sets us apart is our deep experience with rural audiences, especially in agriculture and energy. We know how to ask the right questions, interpret what people really mean, and deliver insights that lead to smarter, more informed decisions.
Our Services
Strategic Planning
Define clear goals and actions to guide your brand’s future growth.
Market Research
Uncover insights to understand markets, customers, and opportunities.
Board Engagement and Alignment
Build shared vision and unified priorities among leadership and board members.
Customer Awareness and Sentiment
Measure what customers know, feel, and believe about your brand.
Audience Segmentation
Identify and understand distinct customer groups to tailor your strategies.
Competitive Analysis
Assess competitors to reveal opportunities, threats, and your unique market position.
Message Testing
Evaluate which messages resonate best to inform more effective communication.
Connect With Our Insights Team
We’ll listen, ask the right questions, and get to work on what matters most to you.
Our Tools
FOCUS Platform
Combine qualitative and quantitative surveying for anonymous, real-time group feedback and decision-making.
Online Surveys
Scalable, data-rich surveys to gather broad insights quickly and cost-effectively.
In-depth Interviews
One-on-one conversations that reveal motivations, perceptions, and unmet needs.
Group Facilitation
Expertly guided sessions to align teams, solve problems, and set priorities.