Informed Thinking. 
Actionable Results.

At Paulsen, our Strategy & Insights team helps you make sense of the complex, turning data into direction and challenges into opportunities. Whether you're looking to understand customer sentiment, shift perceptions, or explore new market potential, we bring a proven set of research tools to find the answers you need to move forward with confidence.

What sets us apart is our deep experience with rural audiences, especially in agriculture and energy. We know how to ask the right questions, interpret what people really mean, and deliver insights that lead to smarter, more informed decisions.

Our Services

Strategic Planning

Define clear goals and actions to guide your brand’s future growth.

Market Research

Uncover insights to understand markets, customers, and opportunities.

Board Engagement and Alignment

Build shared vision and unified priorities among leadership and board members.

Customer Awareness and Sentiment

Measure what customers know, feel, and believe about your brand.

Audience Segmentation

Identify and understand distinct customer groups to tailor your strategies.

Competitive Analysis

Assess competitors to reveal opportunities, threats, and your unique market position.

Message Testing

Evaluate which messages resonate best to inform more effective communication.

Connect With Our Insights Team

We’ll listen, ask the right questions, and get to work on what matters most to you.

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Our Tools

FOCUS Platform

Combine qualitative and quantitative surveying for anonymous, real-time group feedback and decision-making. 

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Online Surveys

Scalable, data-rich surveys to gather broad insights quickly and cost-effectively.

In-depth Interviews

One-on-one conversations that reveal motivations, perceptions, and unmet needs.

Group Facilitation

Expertly guided sessions to align teams, solve problems, and set priorities.