Selling a Product by Telling a Story
Audience Engagement
Digital Marketing
Creative and Content
Brand Strength
Building the Rural Dream
Brand Strength
Building the Rural Dream
"We’ve all got a story to tell, and our work becomes even more transcendent when we’re able to help clients tell their story in powerful new ways."
Approach
Go Beyond Selling a Product
QSI sought to stand out in the crowded post-frame construction market by highlighting its hands-off service model, offering customers a single point of contact from start to finish. To convey this, Paulsen developed the “No More Somedays” concept, building on QSI’s slogan, Building the Rural American Dream™, to emphasize not just custom buildings but the smooth, story-driven process behind them.
This approach guided the launch of QSI’s new website in 2021 and extended across multiple channels, ensuring prospects and customers consistently encountered the brand’s value proposition. Rooted in Paulsen’s deep connection to rural America, the concept effectively aligned QSI’s messaging with its target audience.
Results
The No More Somedays brand campaign produced strong results for QSI. Moreover, the new creative concept and messaging provided a solid foundation for future awareness-building and lead generation.
