Earning Stakeholder Trust

Making Complex Ideas Simple

Clarifying the Message

SPP’s challenge was twofold: it had a strong track record and compelling benefits, but lacked visibility and a unified voice in the West. Misperceptions about SPP’s capabilities and opposition from some environmental groups and regulators clouded the conversation. Paulsen’s strategy focused on building credibility, clarity, and confidence in SPP’s value proposition: reliable, stable, and independent energy market leadership backed by 75 years of operational experience.

"Paulsen partnered with SPP’s Markets+ and Communications teams to build a focused campaign to improve brand awareness, correct misinformation, and build trust with key stakeholders—including utilities, regulators, legislators, and industry influencers."

Reaching the Right Audience

Strategic Media to Influence

The campaign strategy blends paid, earned, and owned media to drive engagement without appearing overly promotional. Tactics include a campaign landing page, a simplified message guide for consistent outreach, an editorial calendar for LinkedIn, and an informative brochure and fact sheets to counteract misinformation.