Safeguarding Your Rural Cooperative’s Brand: Reliability and Affordability Reputation at Risk Amidst EV Revolution

Reliability and affordability are the two tenets of the rural electric cooperative brand. But, with the growing adoption of electric vehicles and infrastructure, that brand is at risk.

As national pressure mounts for EV adoption, Paulsen’s Rural97 initiative team asked rural consumers across the country how they view their electricity provider. We found rural Americans worry that disruption from the EV market will make their electricity less reliable and less affordable.

The study’s findings highlight the need for rural electric cooperatives to take action and proactively communicate the role of electric vehicles on local reliability, infrastructure demands, and electricity generation sources.

Paulsen’s presentation offers four communication strategies for electric cooperative leaders and communicators including how to do the following:

• Enhance awareness of your EV insights earlier in the vehicle-purchasing journey

• Create targeted, unbiased messaging about electric vehicles

• Leverage EV charging station branding (and why)

• Take a proactive, thought-leadership position to maintain and improve your reputation

Contact us to schedule your presentation and learn more today!