Generating Awareness, Excitement and Leads
Client:
Industries:
- Agriculture
Services:
- Creative and Content
- Strategy and Planning
- Digital Marketing
- Interactive Development
Paulsen began working with Great Plains Ag as this equipment manufacturer was preparing to launch multiple new products. The company wanted to generate excitement among dealers—and leads among growers.
The new direction, which paired bold, attitude-driven headlines with heavy typography, is distinctive and memorable. Great Plains introduced the campaign at a dealer meeting with videos, banners and floor stands.
Following the dealer meeting, the campaign made its debut with tactics including digital media, social media, direct mail and videos. The campaign continues to steadily provide Great Plains with excellent leads.
“We engaged Paulsen to bring a new creative perspective and strategic execution to seven new product introductions, starting at our National Dealer Meeting and then to the ag marketplace. They’ve exceeded our expectations in every way. The Paulsen team quickly got to the core of our brand and have produced positive, measurable results. Great team!”