Generating Awareness, Excitement and Leads

Great Plains

BD7600 40 Daniels 1514


  • Creative and Content
  • Strategy and Planning
  • Digital Marketing
  • Interactive Development

Paulsen began working with Great Plains Ag as this equipment manufacturer was preparing to launch multiple new products. The company wanted to generate excitement among dealers—and leads among growers.

The new direction, which paired bold, attitude-driven headlines with heavy typography, is distinctive and memorable. Great Plains introduced the campaign at a dealer meeting with videos, banners and floor stands.

Following the dealer meeting, the campaign made its debut with tactics including digital media, social media, direct mail and videos. The campaign continues to steadily provide Great Plains with excellent leads.

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