boosted career site traffic

Filling the Talent Pipeline

"Against the backdrop of nationwide employee shortages, JCB needed to recruit qualified applicants to work at its main North American manufacturing plant."

Results

Filling the Applicant Pipeline The HR recruitment campaign exceeded expectations for the JCB team.

We budgeted $36,000 across local billboards and radio spots, paid social media, SEM and digital programmatic display ads for the first phase of the campaign.

Paid Facebook ads alone reached 65,259 unique users and produced a 2.7% CTR. Meanwhile, paid search through Google generated a 4.8% CTR and a 36% conversion rate. Digital programmatic display ads earned 2,454,851 impressions and a .08% CTR.

These metrics were all well above industry benchmarks.

During phase two of its execution, the overall campaign boosted daily traffic to the JCB Careers landing page by 86.7%.

On a per-channel basis, the campaign garnered a 1.52% click-through rate (CTR) on paid Facebook, 5.38% CTR using Google Ads and a .09% CTR with digital programmatic placements.

Altogether, these efforts netted close to 5,000 form submissions, sufficiently filling the applicant pipeline for our client.

our experience