The Hunt Starts Here
Client:
Industries:
- Agriculture
- Rural Lifestyle
- Manufacturing
Services:
- Creative and Content
- Interactive Development
Great Plains Ag worked with Paulsen to reach a niche audience for an exciting new product launch and brand activation campaign.
The Hunt Starts Here
When Great Plains Ag approached us for help launching a new product line and expanding its presence within a niche market, our team came up with a new brand name — Great Plains Stealth Pro — and brand activation plan to make it happen.
Get your hooves on a Stealth Pro Drill
A witty animated video starring a talking deer who raves about the new product served as our starting point for the brand activation. This video introduced the Great Plains Stealth Pro series at a dealer meeting and is featured on the microsite.
Keeping the target audience in our viewfinder
Because the target audience for Great Plains is typically row crop farmers, we built a product microsite that would cater to hunters and conservationists. This website focuses exclusively on the Stealth Pro product line and provides visitors with useful tips and resources for growing food plots.
Marketing marksmanship at its best
This campaign was unique for Great Plains, both in terms of audience and approach. But preliminary results have been extraordinary, and our client expressed as much following the Great Plains dealer meeting where Stealth Pro made its debut:
"Paulsen's holistic campaign strategy took our product launch to the next level. From the microsite to the animated video, every tactic was perfectly aligned to engage our audience and drive results."