Building a Campaign to Reinforce Shared Values
Audience Engagement
Digital Marketing
Creative and Content
Challenge
Growth Requires Earning Trust.
Challenge
Growth Requires Earning Trust.
"When attempting to grow and evolve as a brand, it’s important to nevertheless stay true to your identity and embrace the strengths you possess."
Results
“We’re That Kind of Seed Company. If You’re That Kind of Farmer, Let's Talk.”
We developed an aspirational statement, “We’re that kind of seed company,” that would drive the entire campaign.
All of the various ads we put together spoke to some core aspect of Peterson Farms Seed, referenced this statement and emphasized the shared identity it suggested.
The campaign resonated with the team at Peterson Farms Seed and performed well with its target audience.
It also attracted accolades from the advertising community, earning three regional Best of NAMA awards—including the coveted Best of Show honor—in 2020.
What we appreciated most about the campaign was the way it spoke to qualities our client wanted to project without depending on the images and messaging that has become too commonplace in the seed industry.
This was a campaign that really stood out and introduced Peterson Farms Seed as a fun yet dependable brand.
OUR EXPERIENCE
