Paulsen won a total of 14 regional awards — including Best of Show honors for its “We’re That Kind of Seed Company” television advertising campaign for Peterson Farms Seed — during a series of regional National Agri-Marketing Association Best of NAMA virtual events hosted in January.

The National Agri-Marketing Association (NAMA) is the country’s premier association for agri-business professionals. Its annual Best of NAMA awards are given in 62 different categories to celebrate the exemplary work of its members across the industry.

“We are proud of the work we do to support our clients as we move rural America forward together,” said Sara Steever, Paulsen President. “These Best of NAMA awards are an affirmation of our commitment to high-quality production and service as well as a reflection of the strong relationships we’ve built with our clients.”

The agency earned 11 awards for Region 3 on January 28, 2021, and three additional honors earlier in the month for Region 6. Here are the winning entries created by Paulsen and their respective categories.

Best of Show


First Place


Multimedia Campaigns–Local
Quality Structures Inc. Rebrand Campaign (Ambassador Supply/Quality Structures Inc.)

Multimedia Campaigns–Regional
We’re That Kind Of Seed Company (Peterson Farms Seed)

Trade Ads–Single or Series
Prairie Malt Product Print Ads (Prairie Malt)

Television–Single or Series
We’re That Kind Of Seed Company TV Spots (Peterson Farms Seed)

Point-of-Purchase Materials
Bekaert Dealer Kiosk (Bekaert)

Company Publications–Annual Reports
South Dakota Corn Annual Report (South Dakota Corn Growers Association)

Company or Producer-Funded Advertising Campaign Directed to Consumers
South Dakota Corn Bugs! (South Dakota Corn Growers Association)

First Place


Single-page Ads, Single Entry, Series
Simply Better (Seed Consultants)

Simply Better (Seed Consultants)

Direct Mail Directed to Farmers, Growers and Ranchers – Flat
Simply Better (Seed Consultants)



Direct Mail Directed to Farmers, Growers and Ranchers – 3D
Yea-Sacc Value Test (Alltech)