• Agriculture


  • Creative and Content
  • Digital Marketing
  • Interactive Development

This fun creative concept rode some serious biker attitude en route to building awareness and driving sales for Belchim Crop Protection USA’s TOUGH®️ 5EC herbicide.

An unexpected cast of outlaws — outlaw weeds, to be exact

Belchim USA asked us to develop a brand campaign for their EPA-approved product formulated to combat herbicide-resistant weeds. We drew inspiration from a strong brand name and developed a tough cast of outlaw bikers to execute this campaign.

Rebels with a cause

We paired these outlaw weeds with catchy, crime drama-inspired headlines and featured them in print and digital ads, video, radio and trade show materials. The result was a memorable campaign to elevate an emerging product to most wanted status.

Kickstands up on a new microsite

In addition to the creative campaign, our team also developed a product microsite,, to help bring the brand to the forefront and provide a stronger UX for retailers and consumers.