Building A Brand Identity To Match Its Legacy
Interactive Development
Audience Engagement
Creative and Content
Midwestern roots
Embrace the future without forgetting your past
As an established leader within the farm and ranch equipment category, Behlen Country expressed a strong desire to reach a new generation of consumers embracing rural lifestyle elements. At the same time, it wanted to remain true to its Midwestern roots and double down on its reputation as a family-owned business supplying quality products made in America.
Midwestern roots
Embrace the future without forgetting your past
As an established leader within the farm and ranch equipment category, Behlen Country expressed a strong desire to reach a new generation of consumers embracing rural lifestyle elements. At the same time, it wanted to remain true to its Midwestern roots and double down on its reputation as a family-owned business supplying quality products made in America.
"The Behlen Country team reached out to Paulsen to support its twofold objective of evolving its brand identity and expanding its online presence at behlencountry.com."
Your Legacy
A legacy that's built to last
After workshopping different phrases to support this rebranding effort, the Behlen Country team ultimately settled on a tagline of their own — Building Your Legacy — which we then paired with the new logo for a strong, rugged new image.
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Ecommerce Website Build
Welcome to the new behlencountry.com
our experience
