Perfecting Your Craft with a Brand Activation Plan
Strategy and Planning
Audience Engagement
Creative and Content
Approach
Insights from Discovery
We began Prairie Malt’s brand activation with a discovery phase, interviewing team members and customers while conducting market research and competitive analysis.
We found the team deeply embedded in the craft industry—each account executive held Cicerone® certification, with many bringing experience from breweries, bottle shops, and major distributors. Likewise, we learned that craft brewers and distillers prize expertise and personalized service from their malt suppliers.
"An insightful, effective brand activation plan will help you define your narrative and stand out in a crowded marketplace."
Results
Planning Around a Core Value
Prairie Malt’s brand activation plan centered on the tagline “Our World Is Yours,” highlighting the shared passion between the company, its customers, and its community—from farmers to sales teams.
The line also connected Prairie Malt to the global Boortmalt Group, reinforcing a world of opportunity. We advised using this principle across all brand messaging—digital, print, packaging, and promotions—to build lasting equity.
our experience
