Mixing things up at rotomix.com
Client:
Industries:
- Agriculture
Services:
- Strategy and Planning
- Audience Engagement
- Creative Development
- Interactive Development
Roto-Mix asked our web and creative teams for support upgrading its company website, with a strong emphasis on elevating individual product pages and the overall user experience. They also hoped to provide a stronger, more cohesive brand experience by incorporating particular design elements.
Charting out a smooth customer journey
The new rotomix.com includes well-designed product pages that make it easy to browse advantages and key features for each product within the Roto-Mix lineup. Users can also download a spec sheet PDF offering more detailed information.
An in-depth tagging system enables site visitors to filter results according to preferences such as product type, style, size and so on. This allows for more seamless product comparisons during the early to middle stages of the customer journey. The incorporation of landing pages and clearly defined calls to action also provides a more straightforward user experience.
Branding to reflect a legacy of quality and performance
In addition to improving the overall user experience, we set out to elevate the Roto-Mix brand online. The new website includes a more dynamic look and feel, including the use of image layering to give select product photos a three-dimensional effect. We also used custom line icons to give it a more contemporary vibe and support on-page content.
