Charting a Smooth Customer Journey

The new rotomix.com includes well-designed product pages that make it easy to browse advantages and key features for each product within the Roto-Mix lineup. Users can also download a spec sheet PDF offering more detailed information.

rotomix.com

Charting a Smooth Customer Journey

"Roto-Mix asked our web and creative teams for support upgrading its company website, with a strong emphasis on elevating individual product pages and the overall user experience. They also hoped to provide a stronger, more cohesive brand experience by incorporating particular design elements."

Branding to reflect a legacy of quality and performance

In addition to improving the overall user experience, we set out to elevate the Roto-Mix brand online. The new website includes a more dynamic look and feel, including the use of image layering to give select product photos a three-dimensional effect. We also used custom line icons to give it a more contemporary vibe and support on-page content.