Micro-Influencers Have a Story to Tell—Can They Help You Tell Yours?

This article was originally published at Forbes.com.

In an increasingly noisy media landscape, more and more brands are turning to micro-influencers to tell their story directly to current and prospective customers.

These product endorsements can help a brand reach its target audience organically, bypassing paid social advertising.

And equally as important, the micro-influencers themselves have built relationships with thousands of followers—relationships a brand may never be able to foster without investing significant amounts of money and resources.