Success On The Global Stage
Client:
Industries:
- Agriculture
Services:
- Strategy and Planning
- Audience Engagement
- Creative Development
- Interactive Development
U.S. Soybean Export Council (USSEC) enlisted our trade show expertise for boots-on-the-ground event support at VIV Asia 2025, an international animal nutrition conference hosted in Bangkok, Thailand.
U.S. Soy shines in the global arena
Among USSEC's top priorities in Bangkok was leveraging their coveted role in a VIV Square Presentation, an exclusive series and panel discussion. Paulsen developed and distributed VIP invitations to the event to highlight USSEC's thought leadership on topics such as unlocking profit potential in livestock nutrition using U.S. Soy and upholding global sustainability commitments.
The most important work is often behind the scenes
Beyond the bright lights of the VIV Square Presentation, USSEC needed to shine off stage, too. Our team provided support before and during the conference, strengthening the organization's exhibit hall presence and coordinating media interviews and dialogue with key prospects. This helped secure several media placements in leading trade-specific outlets and raised the profile of U.S. Soy with an international audience.
USSEC's participation at VIV Asia 2025 was a resounding success and integral to the checkoff-formed organization's efforts to promote U.S. Soy around the world. We felt uniquely qualified to support them in this endeavor and honored to have had the opportunity to do so.