This Is Farming Campaign
Strategy and Planning
Interactive Development
Audience Engagement
Digital Marketing
Creative and Content
Challenge
The impact of agriculture
Challenge
The impact of agriculture
"Corn drives the economy of South Dakota. In fact, nearly one of every three dollars generated by South Dakota agriculture begins in a corn field."
Approach
Telling farming’s story
- DRAG THE CURSOR -
- DRAG THE CURSOR -
Results
Moving the needle
Every two years, we research consumer attitudes; since our campaign began, the segment with the most negative feelings about farming has decreased.
Metrics from the campaign show a significant increase in traffic to ThisIsFarming.org each year.
our experience
