Brand Traction: Delivering Smart, Cooperative-Focused Content
Client:
Industries:
- Energy
Services:
- Audience Engagement
- Creative Development
- Interactive Development
We're helping East River Electric and its network of distribution cooperatives deliver consistent, high-impact messaging on topics like power line safety, energy efficiency, and cooperative values.
Crafting content that informs, persuades, and connects
With decades of experience serving rural electric cooperatives and G&Ts, Paulsen understands how to craft content that informs, persuades, and connects with local member-owners. Our Brand Traction platform brings that expertise to life—helping East River Electric and its network of distribution cooperatives deliver consistent, high-impact messaging on topics like power line safety, energy efficiency, and cooperative values.
Content packages that perform
Each quarter, Paulsen develops a comprehensive content package tailored to the needs of co-ops and the communities they serve. From print ads and social posts to radio spots, video, and long-form articles, the materials are designed to be relevant, accessible, and actionable. Through Brand Traction, these assets are organized in a centralized, easy-to-navigate system that enables co-ops to download, customize, and deploy content on their own timelines.
The result:
Co-ops stay on-message, save time, and deepen engagement with their members. Brand Traction is more than just a digital asset hub—it’s a tool that puts Paulsen’s cooperative expertise into action, helping rural cooperatives and G&Ts educate and empower the communities they serve.