Paulsen recently earned the distinction of becoming the agency of record for Southwest Power Pool (SPP), a nonprofit regional transmission organization, or RTO, based in Little Rock, Arkansas.

SPP is one of seven RTOs responsible for managing the bulk electric grid, operating a wholesale electric market and planning transmission routes for future growth and reliability. Its current service territory covers a 552,000-square-mile area across parts of 15 states.

"Having the opportunity to work with SPP is both a tremendous honor and a huge responsibility," said Mark Smither, Paulsen's Chief Strategy Officer. "SPP has a proven track record as well as a bold vision for securing reliable, affordable energy for a growing number of customers moving into the future. We are eager to get to work helping them communicate and execute that vision."

Paulsen possesses a wealth of experience working in the energy sector, from developing communication materials to PR consulting to event planning. This partnership with one of the largest RTOs in North America represents a new opportunity to further establish itself as a thought leader within the industry.

If your organization needs marketing and communications support within the energy sector, contact us and we'll see how we can help.