Sara Steever has been named the new president of Paulsen. Greg Guse, former president, is now executive vice president, business development. And Marcus Squier has been promoted to director of client services.

Steever holds the distinction of being just the fourth top executive in the firm’s 63-year history. She carries agriculture roots from growing up on a livestock and row crop farm, along with 23 years of employment at Paulsen, into her new role. Most recently, she served as vice president of digital services at Paulsen. Sioux Falls Business Journal named Steever the Top Innovator of the Year in 2010 and the South Dakota Advertising Federation awarded her with the Creative Legacy award in 2011.

Steever succeeds Guse as president who, in his new role as executive vice president, business development, will be responsible for new business development and representing Paulsen within the agri-marketing industry. Guse served as president from 2008-2014. His agricultural marketing and advertising career spans 38 years, 19 of which were with Paulsen. During this time, Guse led the agency’s decision to specialize in agri-marketing. In 2011, the National Agri-Marketing Association recognized him as Marketer of the Year.

As director of client services, Squier leads Paulsen’s account service staff and provides oversight on all accounts. Since joining Paulsen in 2005, Squier has risen through the ranks and helped grow key agency accounts. Currently, Squier oversees the account for Kubota Tractor Corporation, a leader in the U.S. market for sub-compact and compact tractors.