Why are many Americans moving from the city to the country?

COVID-19 has dramatically changed the way Americans live and work. As more people adapt to working from home, they are also reconsidering where that home should be. It is not a coincidence that rural communities like Coeur d’Alene, Idaho; Billings, Montana; and Rapid City, South Dakota are the hottest new places to live in 2021.

Understanding the Rural America Migration

To understand why people are moving to rural parts of the country, Paulsen, a marketing and research firm, partnered with Audience Audit Inc. to field a quantitative, attitudinal segmentation study.

The study examined the attitudes of 326 Americans who met one of two very specific criteria. The respondents had to be A) city dwellers who have moved to a rural area in 2020 or 2021 or B) city dwellers who are considering a rural move in the near future.

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