Breaking Brand Standards During COVID-19
Posted on: April 10, 2020
- Strategy and Planning
The Paulsen team is closely monitoring how high-profile brands are responding to the COVID-19 crisis. We have compiled a slide on AAAA’s research on why this matters and found several examples of how brands are responding. Finally, we are sharing a chart of the current phase the market is in right now.
Click to download a PDF about how brands are breaking their standards to navigate COVID-19.