From Small Town to National Brand

Summit Contracting grew from two people to a top Inc. 5000 company. Paulsen helped boost its brand, workforce, and digital presence while keeping its small-town roots.

small-town roots

From Small Town to National Brand

Summit Contracting grew from two people to a top Inc. 5000 company. Paulsen helped boost its brand, workforce, and digital presence while keeping its small-town roots.

"Paulsen partnered with Summit to strengthen its brand, grow its workforce, and create a more engaging digital presence—all while staying true to its small-town roots."

new markets

Making Growth Work for You

Summit Contracting aimed to attract better job applicants, boost customer inquiries, and support growth into new markets. Paulsen created a comprehensive media and content strategy to help the company share its story and connect with both employees and customers.

- DRAG THE CURSOR -

reach ag-focused audiences

Reaching the Right Audience

Using a mix of traditional advertising (radio, print) and a smart digital strategy—including SEO, paid search, endemic and programmatic digital ads—Paulsen helped Summit reach its rural and ag-focused audiences more effectively. Our ongoing work included PR outreach, educational content, and videos that spotlight the company’s people, culture, and commitment to quality.