Turning Growth into Opportunity
Client:
Industries:
- Agriculture
Services:
- Strategy and Planning
- Audience Engagement
- Creative Development
- Creative and Content
- Digital Marketing
- Public Relations
Paulsen partnered with Summit to strengthen its brand, grow its workforce, and create a more engaging digital presence—all while staying true to its small-town roots.
Building a Nationally Recognized Brand from a Small Town Beginning
Summit Contracting, based in Platte, South Dakota, has grown from a two-person crew to one of the fastest-growing privately held companies in America—earning a spot on the 2023 Inc. 5000 list. To support this rapid growth and future expansion, Paulsen partnered with Summit to strengthen its brand, grow its workforce, and create a more engaging digital presence—all while staying true to its small-town roots.
Turning Growth into Opportunity
Summit Contracting’s goals were clear: attract more high-quality job applicants, increase customer inquiries, and support new acquisitions and expansion into new markets. Paulsen developed a comprehensive media and content strategy to meet these needs—helping Summit tell its story in a way that resonates with potential employees and customers.
Reaching the Right Audience
Using a mix of traditional advertising (radio, print) and a smart digital strategy—including SEO, paid search, endemic and programmatic digital ads—Paulsen helped Summit reach its rural and ag-focused audiences more effectively. Our ongoing work included PR outreach, educational content, and videos that spotlight the company’s people, culture, and commitment to quality.
Outcome: Laying the Groundwork for Long-Term Success
Paulsen’s work helped position Summit Contracting not just as a contractor but as a community-minded employer and industry leader. With a stronger brand, clearer messaging, and a plan for continued growth, Summit Contracting is ready for whatever comes next.