Brand Consistency Across A Product Portfolio
Client:
Industries:
- Agriculture
Services:
- Strategy and Planning
- Creative and Content
- Audience Engagement
Streamline-Ag turned to Paulsen in the midst of organizational change for help developing a more cohesive set of brand standards to further establish the company as a leader in biologicals, adjuvants, and other inputs.
Unveiling a fresh, clean look and feel
While proven to perform in the fields, Streamline-Ag's product portfolio faced some challenges in terms of branding. An ever-expanding, robust lineup left logos for individual products feeling somewhat disjointed. Our creative team set out to, well…streamline the design elements for increased clarity and consistency.
We started by standardizing certain elements within the logo design to more clearly identify crop, chemistry and other uses specific to that product.
We also wanted to solidify product association with the overarching Streamline-Ag brand. What resulted was a fresh, clean approach to its lineup of product logos.
Supporting sales efforts with a product map
Furthermore, our team wanted to provide Streamline-Ag's distributor network with a strong visual aid to support their sales efforts. We worked closely with leadership at Streamline-Ag to reorganize its product lineup under three categories: prepare, plant, and protect.
The Streamline-Ag team valued the work we did to strengthen their overall brand and product portfolio design, unveiling the new look and feel at regional distributor meetings.
"Paulsen helped us reimagine our product brand ladder, creating a cohesive set of logos that will help our distributor network more effectively meet the needs of the farmers they work with."