Kubota
Strategy and Planning
Creative Development
Audience Engagement
Digital Marketing
20 year partnership
Redefining the rural lifestyle market in the U.S.
Our services have included brand strategy and creative, consumer and product research, dealer and network support, national media planning and placement, product launch and implementation, digital services, analytics, industry events and new product category introductions.
20 year partnership
Redefining the rural lifestyle market in the U.S.
Our services have included brand strategy and creative, consumer and product research, dealer and network support, national media planning and placement, product launch and implementation, digital services, analytics, industry events and new product category introductions.
BRAND CAMPAIGN
We are Kubota
The objective of the We are Kubota campaign is to introduce the Kubota brand to a new market of prospective owners and create a sense of community for current Kubota owners.
The campaign, created by Paulsen and the Kubota marketing team, includes national TV, radio, print, digital and event support.
Tactics included a 20-page takeover of Progressive Farmer, featuring only the Kubota brand throughout the entire publication.
- DRAG THE CURSOR -
- DRAG THE CURSOR -
"The We are Kubota campaign is a seminal work that resonates with people, and it truly bespeaks the Kubota brand and its customers."
Vince Iorio, Marketing Communications Manager, Kubota
SO MUCH MORE
big promotions
We value people. That’s why we go out of our way to make a difference in the lives of others. Find out more about what drives us here at Paulsen.
OUR EXPERIENCE
