Using Customer Testimonials to Communicate Brand Value
Audience Engagement
Digital Marketing
developing brand awareness and credibility
Establishing Trust and Credibility
- DRAG THE CURSOR -
- DRAG THE CURSOR -
"Paulsen produced a series of testimonial videos featuring real-world customers sharing their experiences using JCB products."
first-person narratives
Seeking Authentic Stories
first-person narratives
Seeking Authentic Stories
Results
Bringing the JCB Story to Life
Getting our boots on the ground to interact with JCB customers set this campaign up for success. We filmed a series of testimonial videos with individuals working in both the agricultural and construction/landscaping industries, and their unique experiences and stories were compelling.
The following videos capture JCB customer experiences relayed by a family-owned-and-operated custom application business in Ohio and a Maine-based landscape construction company.
our experience
