Digital Marketing Ops Specialist

The Digital Marketing Ops Specialist at Paulsen will be part of a team of developers, media strategists, CRM specialists and a full suite of creatives and account service staff. If you live to button-down details, contribute to a team and look for smarter ways to achieve digital marketing goals, you are perfect for this position.

Role and Opportunities

• Understand client marketing communications strategy and apply that knowledge to the recommendation and execution of digital tactics
• Collaborate with internal team members to ensure digital tactics fit within overall marketing plans
• Experience and understanding of technical SEO, Search Console
• Ensure all steps in paid tactics are executed and confirmed
  • Native
  • Display
  • Search
  • Social
• Set up, deploy and manage campaigns and assets related to social, search and display campaigns
  • Experience with Google Campaign Manager
  • Experience with Google Tag Manager
  • Experience with Google Analytics and Google Data Studio
• Experience with ad management systems
• Experience with remarketing
• Understanding of how cookies, ad serving and performance tracking works
• Manage and reconcile budgets for paid media
• Experience with CRM and marketing automation platforms
• Provide guidance on creative elements based on campaign goals
• Support account service members during client presentations and meetings
• Help educate team members regarding digital tactics
• Prepare reports and data visualizations of campaigns
• Analyze and make recommendations for optimizing campaigns
• Help creative team members improve consumer engagement through best practices and campaign analytics
• Stay up to date on new social media platforms, tools, best practices and trends that can help campaign performance and enhance overall strategies for clients

Qualifications

• Bachelor’s degree in Digital Media, Marketing or Public Relations or equivalent
• 1+ years related experience in digital, social media or online marketing
• Strong understanding of digital and social media marketing principles for both lead generation and awareness
• Certification in Google Analytics and Google Search, Google Ads and Google Video
• Experience with social media management tools; Facebook, Twitter, Instagram, Snapchat; email marketing software; website content management systems; and Google Analytics
• Proficiency in data visualization tools such as Google Data Studio, Excel or Tableau is helpful
• Working knowledge of HTML/CSS is a plus
• Highly organized and deadline-driven—must be able to manage multiple, simultaneous digital projects
• Hands-on experience with SharpSpring, HubSpot or related CRM is preferred
• Familiar with Adobe Creative Suite