Digital Marketing Specialist

The Digital Marketing Specialist at Paulsen will be part of a team of developers, media strategists, CRM specialists and a full suite of creatives and account service staff. If you live to button-down details, contribute to a team and look for smarter ways to achieve digital marketing goals, you are perfect for this position.

Role and Opportunities

  • Understand client marketing communications strategy and apply that knowledge to the recommendation and execution of digital tactics
  • Collaborate with internal team members to ensure digital tactics fit within overall marketing plans
  • Experience and understanding of technical SEO, Search Console
  • Ensure all steps in paid tactics are executed and confirmed
    • Native
    • Display
    • Search
    • Social
  • Set up, deploy and manage campaigns and assets related to social, search and display campaigns
    • Experience with Google Campaign Manager
    • Experience with Google Tag Manager
    • Experience with Google Analytics and Google Data Studio
  • Experience with DSPs
  • Experience with remarketing
  • Understanding of how cookies, ad serving and performance tracking works
  • Manage and reconcile budgets for paid media
  • Experience with CRM and marketing automation platforms
  • Provide guidance on creative elements based on campaign goals
  • Support account service members during client presentations and meetings
  • Help educate team members regarding digital tactics
  • Prepare reports and data visualizations of campaigns
  • Analyze and make recommendations for optimizing campaigns
  • Help creative team members improve consumer engagement through best practices and campaign analytics
  • Stay up to date on new social media platforms, tools, best practices and trends that can help campaign performance and enhance overall strategies for clients

Qualifications

  • Bachelor’s degree in Digital Media, Marketing or Public Relations or equivalent
  • 1+ years related experience in digital, social media or online marketing
  • Strong understanding of digital and social media marketing principles for both lead generation and awareness
  • Certification in Google Analytics and Google Search, Google Ads and Google Video
  • Experience with social media management tools; Facebook, Twitter, Instagram, Snapchat; email marketing software; website content management systems; and Google Analytics
  • Proficiency in data visualization tools such as Google Data Studio, Excel or Tableau is helpful
  • Working knowledge of HTML/CSS is a plus
  • Highly organized and deadline-driven—must be able to manage multiple, simultaneous digital projects
  • Hands-on experience with SharpSpring, HubSpot or related CRM is preferred
  • Familiar with Adobe Creative Suite

Come work for us