Paulsen Launches Paulsen Metrics, a Proprietary Dashboard That Consolidates Every Campaign Source

Built in-house and now live for clients, the tool turns scattered campaign data into a single, real-time view

SIOUX FALLS, S.D. [August 31, 2026] — Paulsen has built and launched Paulsen Metrics, a proprietary reporting dashboard that consolidates the data behind a client's marketing campaign into one real-time view.

The tool solves a familiar problem: a modern campaign generates data everywhere at once from paid search, social, programmatic, endemic publishers and website analytics. Each of those sources has its own metrics, its own dashboard and its own definition of success. 

Scattered campaign data didn’t allow for optimization

"When data lives in separate systems, comparing it is slow and imprecise," said Brett Somsen, Director of Paid Media at Paulsen. "Pulling it into a readable report takes time, and by the time it's ready, the window to adjust a live campaign may have closed. Reporting used to be chaotic, with data spread everywhere.

Paulsen Metrics establishes a common basis for comparison. For a lead-generation campaign, that means tracing registrations and signups back to the sources that produced them.

"It shows where leads are actually coming from in real-time," Somsen said. "That's what lets you scale back what isn't performing and put more behind what is, rather than spreading spend evenly and hoping."

Why Paulsen built it in-house

“Because the platform is proprietary, Paulsen controls how it works from the ground up,” said Tom Kamnikar, Director of Technology and Engineering at Paulsen. 

Owning the tool rather than licensing one gave Paulsen control over two things:

• What the platform measures, and how — not a vendor's defaults
• Configuration for each client — no two dashboards are identical. Each dashboard is customized to the client's specific needs.

What clients see

Each client has a login and a client-facing view of their own campaign data — a live look at performance, not a static report on a schedule.

"The value clients point to is the customized report and the ability to check it themselves," Kamnikar said. "It's their data, organized around their goals, available whenever they want to look."

For clients, that means continuous visibility instead of periodic reporting, a live look at any point in a campaign, not just when a report lands. 

Paulsen Metrics is part of all digital media recommendations and placements from the Paulsen team. 

About Paulsen

Founded in 1951, Paulsen is a full-service strategic communications and marketing agency dedicated to moving rural America. The agency serves agriculture, energy, cooperatives and rural-focused organizations, helping them make high-stakes decisions and earn the trust of the communities they serve. Learn more at paulsen.agency.