Celebrating 30 Years: Peterson's Dealer Kickoff Gets a 1995 Throwback

When Peterson Farms Seed approached Paulsen to create the theme for their 2026 dealer kickoff meeting, they wanted something special to mark their 30th anniversary. The challenge was clear: honor their roots while energizing dealers for the future. Our solution? A full throwback to 1995—the year Peterson first began doing business. We developed the complete visual concept, from custom invitation boxes to RSVP websites, all designed around the nostalgic "doing business in the 90s" theme. The campaign incorporated Peterson's vintage logos and field signs, creating that perfect blend of heritage and excitement that would resonate with their dealer network.

The results spoke for themselves. Peterson's team loved the campaign so much they expanded it throughout their entire meeting, creating massive backdrops, banners, and branded elements that brought the 1995 theme to life for dealers across Minnesota, North Dakota, and South Dakota. 

The results? The Peterson team told us, "This is even better than I could have imagined!"

The visual campaign we created didn't just serve as invitation materials—it became the foundation for an entire event experience that stayed true to Peterson's heart while looking boldly toward their future. From strategy and concepting to campaign design, this partnership demonstrated how the right creative approach can transform a standard dealer meeting into a memorable celebration that gets people excited about planting seeds for success.