One Tough Nut to Crack: Comprehensive Website Overhaul

Premium Peanut asked for our help with a complete website overhaul, encompassing design, functionality, and messaging. Comprehensive projects like this offer plenty of room for creativity, but they can present some challenges, too. Here is how we approached the work at hand.

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"Working with Paulsen to build our new website was a seamless and rewarding experience."

Listening to Internal Stakeholders

We began by listening to people at multiple levels of the Premium Peanut organization. What became clear was that the main objective with this overhaul was to communicate an established, forward-thinking business — all told, Premium Peanut processes 10% of all peanuts grown here in the U.S. — while leaning into its strong, people-first orientation.

"Their team took the time to understand our business and delivered a site that not only looks outstanding, but also effectively communicates who we are."

- Premium Peanut

Fostering Connections Through Design

Our team developed a color palette featuring earth tones and cool pastels to complement the Premium Peanut brand's primary dark green. We also incorporated textured backgrounds to add some depth to the outward appearance and recommended image-driven page layouts to more seamlessly elevate people and products. These were deliberate design choices aimed at fostering a sense of connectivity with site visitors.

A Story That Transcends Peanuts

For messaging, we focused on Premium Peanut's commitment to quality and its passion for the people responsible for their success, from grower-owners to employees to the individual family farms who supply peanuts for a variety of end uses.