Digital Marketing Strategist

At Paulsen, we don't just run campaigns - we move rural America. We're looking for a Digital Marketing Strategist who can take complex client goals and translate them into high-performing digital roadmaps. If you love digging into data to find the "why" and turning those insights into a clear action plan across search, paid media, and social, this role is for you.

You won't just be executing behind the scenes - you'll be an active architect of our clients' digital growth, collaborating closely with creative, account, and technology teams to keep our agriculture, energy, and rural lifestyle clients leading the charge online.

What We're Looking For

• 3+ years of experience managing paid digital media campaigns, ideally across multiple client accounts simultaneously
• Strong understanding of the media planning process. 
• Proven ability to look past vanity metrics and tie campaign performance to real business outcomes - leads, conversions, and customer acquisition
• Deep hands-on experience with Google Ads, Meta Business Suite, Programmatic Ad Buying and Google Analytics (GA4)
• Strong written and verbal communication skills, with the ability to translate complex data into clear, actionable recommendations for clients and internal teams
• Curious, proactive mindset with a genuine interest in emerging platforms, AI tools, and evolving digital trends

What You'll Do

• Design comprehensive digital marketing strategies across SEM, paid social, programmatic, and email that align with client business objectives
• Own campaign performance - dive deep into GA4 and platform dashboards to track results, measure ROI, and surface insights that shift strategy
• Proactively monitor active media budgets and campaigns, making real-time adjustments to maximize efficiency and return on ad spend
• Partner with the creative team to ensure ad copy, landing pages, and visual assets are built to convert - using data to inform creative direction
• Work alongside account managers to translate digital performance into story-driven client reports with clear, actionable next steps
• Stay ahead of platform updates, privacy changes, and emerging tools to keep Paulsen and our clients at the forefront of digital marketing

Technical Qualifications

• Experience with SEM/Paid Search (Google Ads, Bing)
• Experience with Paid Social (Facebook, Instagram, LinkedIn)
• Google Analytics (GA4) experience and certification(s)
• Google Ads experience and certification(s)
• Familiarity with media planning methodologies - budget allocation, audience strategy, channel mix

Bonus Qualifications

• Platform certifications (Google Ads, Meta, etc.)
• Experience with SEO tools such as SEMrush or Ahrefs
• Familiarity with email marketing automation workflows
• Experience in agribusiness, manufacturing, or rural lifestyle sectors
• Experience with TapClicks, Google Looker Studio, or Campaign Manager 360

What Comes with the Job

• Paid time off for vacations and illness
• Flexible work schedule
• Competitive benefits package
• Generous SEP contributions, quarterly bonuses, and monthly incentives
• MacBook Pro laptop provided

Paulsen is located in Sioux Falls, South Dakota - ranked by Next Generation Consulting as a Top 10 "Hotspot for Young, Talented Workers" and a Forbes "Top Small City for Business." Paulsen is among the top 10 ag and rural lifestyle agencies in the country, per Agri Marketing's Marketing Services Guide.