Paulsen earned one best-of-show award and 11 first-place honors as part of 21 total awards for the agency in this year’s Region 3 Best of NAMA competition from the National Agri-Marketing Association.

The Best of NAMA awards honor the best work in agricultural communications.

“We’ve got talented people at Paulsen who put in the work to understand our clients and their audiences,” said Paulsen President & CEO Marcus Squier. “We’re also lucky to work with clients who are true partners in the process. Together, that produces some amazing results.”

Paulsen’s awards span nine client campaigns from 2022. All 21 awards will move on to the National Best of NAMA judging, which will be announced in April.

Paulsen Chief Technology Officer Sara Steever said Paulsen’s work in 2023 demonstrated how complex the marketing landscape has become.

“We did everything from traditional tactics such as billboard and print ads to apps and digital animations. We can deliver the right message to the right audience like never before,” she said. “New tools and platforms are emerging all the time, and matching the right opportunity with the right client is part of the value an agency provides today.”

This year’s Region 3 NAMA awards for Paulsen:

Best of Show - Consumer Audiences

PAUL020 Header Image SDCORN
PAUL020 2023 SD Corn Case Study Images12
PAUL020 2023 SD Corn Case Study Images11

Company or Producer-Funded Advertising campaign directed to consumers, South Dakota Corn, SD Corn: It All Starts With A Seed Campaign

First Place Awards

PAUL607 NAMA Regional Social Post SDCORN6 1

Integrated Campaign - Local, South Dakota Corn, SD Corn: It All Starts With A Seed Campaign

PAUL607 NAMA Regional Social Post DMI6
PAUL607 NAMA Regional Social Post DMI4
PAUL607 NAMA Regional Social Post DMI2

Integrated Campaign - National, Dairy Management Inc., DMI Making Every Drop Count Campaign

PRMALT065 Prairie Pils 2022 Brewers Association 8 625x11

Trade Ads, single or series, Prairie Malt, Prairie Pils Print Ad

PAUL020 2023 SD Corn Case Study Images3

Unique Print Advertising, South Dakota Corn, SD Corn Gatefold

Television - Single or Series, South Dakota Corn, SD Corn It All Starts With A Seed Animated Spots

PAUL020 2023 SD Corn Case Study Images2
PAUL020 2023 SD Corn Case Study Images

Billboards or other outdoor ads, South Dakota Corn, SD Corn It All Starts With A Seed Billboard

Digital Content - journals or blogs directed at farmers, ranchers or growers and all other serving agribusiness, South Dakota Corn, This Is Farming Economy Blog

PAUL607 NAMA Regional Social Post Prairie Malt2

Point-of-purchase materials, Prairie Malt, Prairie Malt Salzgitter Pilsner Bag

PAUL461 2022 May June Agrimarketing Ad 8x10 1

Advertising to Agribusiness, Paulsen (in-house), Paulsen Anatomy of Agriculture

PAUL607 NAMA Regional Social Post SD Beef3

Smartphone Apps, South Dakota Beef Industry Council / Beef Logic, South Dakota Beef: Build Your Base Brand Traction Website

Merit Awards

Iowa Beef Brand ad

Single-page Ads, single, Iowa Beef Industry Council, Iowans Prefer Beef Print Ad

PFS Geek page ad web banners

Integrated Campaign - Local, Peterson Farms Seeds, Peterson Farm Seeds Geek Out

JCB Display ATT Stadium

Unique Sponsorship Campaign, JCB North America, JCB Rodeo Campaign.

PAUL607 NAMA Regional Social Post DMI3

Single-page Ads, series, Dairy Management Inc., DMI Partnerships Print

PRMALT057 Prairie Select Full page 8 375x10

Trade Ads, single or series, Prairie Malt, Prairie Select Print Ad

Audio/Video Feature or Testimonial, South Dakota Soybean, SD Soybean Around Here Sioux Falls Video

PAUL607 NAMA Regional Social Post DMI7

Advertising on the Web - directed at farmers, ranchers or growers, and all, Dairy Management Inc., DMI Making Every Drop Count Digital

PAUL607 NAMA Regional Social Post SD Beef2 1

Company or Producer-Funded Advertising campaign directed to consumers, South Dakota Beef Industry Council, Build Your Base with Beef Program Assets

Company or Producer-Funded Advertising Campaign Element directed to consumers, South Dakota Beef Industry Council, Build Your Base with Beef Olympian Videos