Paulsen Earns 9 Regional Best of NAMA Honors
Paulsen collected a total of nine advertising awards — eight within Region 3 and one in Region 5 — during regional 2023 Best of NAMA events hosted this winter.
“We’re proud of all the work we do to promote agriculture and industries that propel it,” said Paulsen President & CEO Marcus Squier. “Earning recognition from our peers for that creative and strategic work is always a thrill — especially within one of the most competitive regions.”
Sponsored by the National Agri-Marketing Association (NAMA), the regional events evaluate hundreds of entries across scores of categories submitted by agri-businesses and creative agencies across the country.Paulsen earned first-place honors in four categories within Region 3:
Single-page Ads, Series (Belchim Crop Protection USA, LLC; TOUGH on Weeds campaign)
Advertising to Agribusiness (Paulsen; Anatomy of Agriculture print ad)
Public Affairs/Issues Management Program (East River Electric Power Cooperative; Successful Farming cover story)
Company or Producer-Funded PR Campaign Element Directed to Consumers (South Dakota Soybean Research and Promotion Council; POET Bioproducts Institute art installation)
The agency also earned a Region 5 first-place honor:
Media Relations (Ag Resource Management; Area PR Campaign)
Additionally, Paulsen received four Region 3 merit awards:
Single-page Ads, Single (Belchim Crop Protection USA, LLC; TOUGH on Weeds campaign)
Radio, Series (Belchim Crop Protection USA, LLC; TOUGH on Weeds campaign)
Radio, Single (Burrus Seed; You Know Burrus campaign)
Advertorials (Dairy Management Inc.; Dairy Is a Powerhouse campaign)
Scroll through the work samples below to see a selection of Paulsen’s first-place and merit award-winning entries.
The TOUGH on Weeds campaign for Belchim Crop Protection USA was the lone submission by Paulsen to win multiple awards. Its memorable broadleaf-weeds-as-bikers concept scored a first-place win for Single-page Ads, Series and merit honors for the Single-page Ads, Single and Radio, Series categories.
Also noteworthy among Paulsen’s award-winning entries was the POET Bioproducts Institute art installation produced for the South Dakota Soybean Research and Promotion Council as well as a PR campaign for East River Electric Power Cooperative.
The large-scale installation features prominently in the main lobby of the new research facility in Brookings, South Dakota, and highlights the important role soybeans play in the advent of environmentally responsible alternatives to petroleum-based products. Meanwhile, the PR campaign for East River Electric touts the merits of rural energy cooperatives and became the subject of a Successful Farming cover story.
Paulsen Chief Technology Officer Sara Steever attended the Region 3 awards reception in Des Moines. “We were delighted with the recognition our work earned,” said Sara. “It truly is a testament to the work our team puts in every day and the significant amount of trust our clients have placed in our industry knowledge and critical thinking as well as our ability to execute.”
Paulsen’s nine award-winning entries will next advance to the national Best of NAMA awards competition to go up against other qualifying entries from across the country.