Seth Edblom Boosts Paulsen’s Creative Team

Seth Edblom, Paulsen’s new Associate Creative Director, brings 15 years of experience in design and creative concepting to work for clients of the Sioux Falls-based agency.

Edblom has built his reputation in both agency and in-house settings, with previous creative experience at Epicosity, CarsForSale.com and Orion Food Systems.

For Edblom, effective creative work melds the heart and passion of the creator with that of the client and its audience.

“Empathy in design is good design,” he said. “It’s like tapping into someone’s emotions with a good song. The greatest satisfaction is to make someone feel something through my work.”

Paulsen Creative Director Jake Zastrow said Edblom’s passion stands out in both his approach and his work.

“Seth is a very skilled designer,” Zastrow said. “But more than that, he approaches problems with a unique perspective that has already become a great addition for the creative team.”

Edblom is a native of Sioux Falls and graduated from South Dakota State University with a degree in Graphic Design. He was drawn to Paulsen in part because of its deep appreciation for the value of the creative side of marketing and communications.

“The first time I sat down with the team I could just really see that,” he said. “I’m excited about having the ability to problem solve for clients in a creatively free way.”